Ebook

Elevate CX with journey management in financial services

Your journey-based guide to improving customer experience

I would like someone to reach out to me

Experience is a key differentiator for banks, lenders, and wealth management firms. But consumers expect you to deliver experiences like those of Google, Amazon and Netflix.

For most institutions, a complex web of legacy systems creates barriers. Teams responsible for customer experience (CX) lack the visibility needed to meet consumer expectations.

To overcome this, you need a better way to manage, measure, and optimize CX. That’s customer journey management.

Download this ebook to discover why and how customer journeys are the future of CX optimization.

You’ll learn:

What journey management is
Three primary capabilities of the journey management framework
The seven most critical journeys to manage, measure and optimize
Actionable tips for establishing journey management in your firm

+1.888.436.3797

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.