Generative AI

Generative artificial intelligence (AI) refers to a class of AI that creates new content such as text, images, audio or code based on patterns learned from existing data. Unlike traditional AI, which classifies or predicts, generative AI produces original outputs, enabling applications like chatbots, creative writing, personalized marketing and automated software development.

Technologies like large language models (LLMs) and generative adversarial networks (GANs) power this innovation. Generative AI is revolutionizing workflows, automating content production and enhancing customer interactions with scalable intelligence.

Generative AI for enterprise businesses

Generative artificial intelligence (AI) is a type of AI that can create new content such as text, images, audio or code based on patterns it has learned from existing data. It uses advanced models, like large language models (LLMs), to generate human-like responses, summaries, designs and more.

For enterprise businesses, generative AI unlocks powerful ways to automate and personalize customer experiences at scale. It can draft emails, create chatbot responses, write knowledge base articles and even generate insights from customer data. In contact centers, for example, it can assist agents with real-time suggestions or summarize calls for faster follow-up.

Generative AI also helps improve productivity by reducing time spent on repetitive tasks and content creation. However, it must be used responsibly, with clear policies to ensure accuracy, fairness and data security.

When used strategically, generative AI helps enterprise businesses move faster, deliver more personalized experiences and stay competitive in a rapidly changing digital landscape. It’s not just a tool — it’s a new way of working that combines automation with creativity.