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The practice of designing, developing and deploying artificial intelligence systems in a manner that is morally responsible and aligns with ethical values. Ethical AI should follow strict guidelines that safeguard businesses by applying AI with a purpose, adhering to data standards and addressing bias. There should be privacy design principles that protect customer and employee data along with intellectual property. Explainability and transparency should offer insight into how algorithms are applied, enabling comprehension of operational impacts while maintaining control over the outcomes.
