The customer experience is the sum of all individual interactions throughout the customer lifecycle with a business. How the customer perceives each interaction results in a specific feeling or opinion—either positive or negative—of the company.
Customer experience is in a digital revolution. In today’s digital-driven economy, businesses can find it difficult to differentiate their brand from their competitors. Companies that focus on an omnichannel customer journey and integrate all modes of communication—voice, digital, web, social media—into single Customer Experience Platform provide tech-savvy customers the experience they expect. Genesys solutions offer an integrated platform to provide an optimal customer experience.