The process of gathering, consolidating and managing customer information from all available sources to provide a single, comprehensive view of the customer across an organization. Customer data integration allows a business to identify and anticipate a customer’s needs, which means the business can orchestrate a holistic experience from the customer journey’s start to its completion.
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
