AI-driven personalized marketing

Using artificial intelligence (AI) to tailor experiences to individual customers. When an organization uses a modern customer experience (CX) platform with embedded AI capabilities, the organization can deliver truly personalized experiences at scale across its global regions. Not only can AI understand and predict a customer’s intent, but it can also help them reach a resolution faster; if an interaction requires human support, the AI can recognize this and pass all the conversational history and context to the agent.