Identity resolution

Identity resolution, sometimes known as “identity stitching,” is the process of aggregating disparate identifiers into a unified customer profile in order to identify an individual in real time across various digital touchpoints.

More than device or account tracking, identity resolution seeks to fully understand the person during critical moments of their online activities.

The outcome is a comprehensive and unified view of a user’’s engagement with a brand, which helps businesses create personalized experiences, improve channel reach and measurement, and ensure compliance with privacy regulations.

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Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.

Identity resolution

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Customer journey data management

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