LONDON, JAN. 12, 2026 — Majesticks Golf Club today announced a new partnership with Genesys®, a global cloud leader in AI-Powered Experience Orchestration. The collaboration marks a major step forward for the team ahead of the LIV Golf 2026 season and underscores the organisations’ shared commitment to innovation, precision and next level performance. More than a traditional sponsorship, the partnership will explore new ways to elevate the fan experience and bring supporters even closer to the team. Via the partnership, Genesys will assume prominent brand placement on the back of Majesticks Golf Club’s shirt, joining HSBC and Castore as team on-kit partners.
Similar to elite-level golf, delivering exceptional fan experiences demands agility, strategy and constant refinement. Genesys brings global AI expertise to help organisations transform how they operate by orchestrating efficient, effective and emotionally intelligent customer and employee experiences. This collaboration will allow Majesticks Golf Club to explore new ways to make more informed decisions and build more connected, modern experiences for its global audience.
“We are thrilled to welcome Genesys as a core partner,” said Ian Poulter, co-captain of Majesticks Golf Club. “Genesys shares our drive for excellence, and together we’ll strive to provide fans with the best experiences on the golf course as they support us around the world. Our fans’ support since the inception of Majesticks Golf Club has been invaluable and we’re looking forward to the opportunity to leverage the experience orchestration capabilities Genesys provides to bring them even closer to the action.”
Team principal James Dunkley emphasised the significance of the partnership for the team’s long-term vision: “Majesticks Golf Club has always seen itself as a group of pioneers, not just in how we operate as a team, but in how we evolve as a business. Genesys provides organizations the capabilities to harness data in a smarter, more efficient way across their businesses, enabling them to deliver the best possible service for their customers. The opportunity for us to harness that potential for the fans of Majesticks Golf Club represents a meaningful milestone in our long-term development and reinforces the calibre of partners we are proud to work with.”
Speaking on the exciting new partnership, Tony Bates, chairman and CEO of Genesys, stated:
“Majesticks Golf Club and Genesys share a deep commitment to world-class performance. Just as every great round of golf comes from a series of precise, intentional decisions, delivering exceptional experiences is no different. We’re proud to partner with Majesticks GC and join its impressive roster of partners to bring fans even closer to the moments that matter most. By combining the team’s passion with our AI-powered experience orchestration, we can help create more connected, memorable experiences that help build lasting loyalty.”
Genesys joins an illustrious list of partners aligned with Majesticks Golf Club including HSBC, Castore and Destination Sport amongst others, as the team continues to build a world-class ecosystem around performance, technology and global fan engagement.
About Genesys
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai
© 2026 Genesys. All rights reserved. Genesys and the Genesys logo are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies.
About Majesticks Golf Club
Majesticks Golf Club is a founding team of the LIV Golf League, bringing together some of the most accomplished and influential players in modern golf. With a commitment to performance, innovation, and global fan engagement, the Majesticks Golf Club continue to build a brand shaped by leadership, legacy, and a bold vision for the future of the sport.
About Little Sticks
Little Sticks is Majesticks Golf Club’s headline community impact programme which supports the mission of creating a more inclusive and enjoyable environment for children and young people to unleash their potential through golf. The Little Sticks initiative is important to make golf accessible and support the younger generation, whether that’s aspiring players, general golf lovers or those who are trying the sport for the first time. With a fully developed curriculum, the programme is integrated into PE lessons from year three onwards and is currently being implemented in over 200 schools across England.
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About LIV Golf
Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world.
Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
Media Contacts:
Callum Clark – Soapbox London
Callum@soapboxlondon.com
Janelle Dickerson – Genesys
janelle.dickerson@genesys.com