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Since launching our “Make a Difference” program in 2007, its vision has remained constant: To support employee engagement through volunteerism, by offering employees paid volunteer hours and encouraging individual and company-sponsored donations.
Over the years, more than 3,000 employees have participated in activities that directly make a difference in local communities. Because of this commitment, Genesys Make a Difference has distributed more than $600,000 through corporate donations and employee fundraising.
And as Genesys has grown, so has our program. Teams of employees take action globally by offering their time, energy, and goodwill to fill unmet needs. “Global action” is actually many individual acts in many countries. While employees are connected within the Genesys culture, we are also members of broader cultures. These vary widely depending on where we live and work. By giving employees the freedom to tailor their giving to their own community, our global program is more personal and impactful.
As a result, the Make a Difference program boasts some great accomplishments. Here are just a few of the activities that Genesys and its employees were involved in throughout 2016:
“Volunteer programs supported by employers is still a very Western concept,” says Merijn te Booij, Chief Marketing Officer for Genesys. “That makes it even more meaningful to see projects in China, India, Singapore, and other countries. Our work is helping to change the mindset about how much difference individuals can make, especially when there is so much need globally.”
This year at our Genesys G-Force conference we began a new contest called “Giveback: A Journey of a Lifetime.” We wanted to do something more meaningful for attendees than our usual grand prize giveaway. Working with our partner, Vidyo, we gave G-Force attendees an opportunity to give back and change people’s lives for the better, with our financial support.
First, we solicited proposals. Four finalists were chosen to make video pitches for their projects. G-Force attendees viewed these videos and selected the winner: Ramon Ramirez from Paraguay. His winning video proposal, “Traveling Carpet,” will bring teachers and educational tools to poor, preschool children in the capital city of Asunción.
Look for updates in 2017 as Ramon video-chronicles his journey of a lifetime!
With the acquisition of Interactive Intelligence in December 2016, “Make a Difference” will evolve in other ways, as well. Our goals are to support innovative philanthropy with all our employees and partners. You’ll hear more about this as our plans progress.
Employee engagement impacts the culture of our company. When our employees find fulfillment through their volunteer work, we believe that translates to better service to our customers.
See more of our employee’s global activities in the Make a Difference program on the Genesys Facebook page.
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