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Imagine that you want pizza from your favorite restaurant. You send a pizza emoji through Facebook Messenger to the restaurant. And that specific emoji instructs them of your pizza preferences—size and toppings. Soon after, a driverless car brings the pizza to your door.
We all could imagine the benefits of using a social platform and some form of instant communication to order food without having an in-person interaction. Millennials, however, will increasingly demand these types of interactions.
According to the US Census Bureau, there are more than 83 million millennials in the US, and only 75.4 million baby boomers. For your business to thrive, you must cater to the preferences of the majority. And there are five tactics your business can use to give millennials what they want and earn their loyalty long term.
At some point, a buying decision comes down to a choice between two options. Earlier generations might have made their final choice based on price, but millennials want to do business with a company that shares their values. Cause-based campaigns resonate with them, give them a reason to do business with you and make them “like” you.
Businesses in every sector are scrambling to adapt to the ways in which millennials choose products and services, but keeping up is difficult. Download and read “Keeping Pace With the Modern Customer” to learn more about how to deliver the speed and agility millennials expect. This fact-packed eBook explores how companies like yours can build stronger connections to millennial consumers.
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