The road to cloud + AI: Modernize, monetize, maximize

A three-part Avaya masterclass series

The journey off Avaya doesn’t have to be uncertain.

Whether you’re just exploring the move to cloud, seeking to drive ROI with AI, or looking to future-proof your investments—this masterclass series is built to guide you through it all.

Join Genesys experts and select partners for a three-part webinar series designed to help you modernize your contact center, monetize AI investments, and maximize long-term value. Each session is tailored to deliver practical strategies, real-world outcomes, and actionable insights to move your business forward with confidence.

Session 1: Modernize

2:00 PM – 3:00 PM

July 22, 2025 (ET)

Modernize – Build a cloud roadmap with impact

Before you make the leap off Avaya, you need a clear plan. This session walks you through how to assess your current contact center environment—people, processes, and technology—and create a phased migration strategy that avoids common pitfalls.

You’ll learn how to:

  • Build a transformation blueprint that aligns with your goals
  • Structure a value-led, phased cloud migration
  • Develop a business case that wins over IT, finance, and leadership
  • Understand real results from recent migrations

Speakers

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Jonathan Spurrier

Sr. Director, mid-market sales, Genesys

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Giuliano Da Silva

Sr. Value Consulting Director, Genesys

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Anthony Gilio

Director, C1 Capabilities, C1

Session 2: Monetize

2:00 PM – 3:00 PM

July 24, 2025 (ET)

Monetize – Use AI to drive revenue and cut costs

AI isn’t just a buzzword—it’s a competitive advantage. This session shows how you can use AI to fuel both top-line growth and bottom-line efficiency. From intelligent automation to personalization at scale, we’ll explore high-impact use cases and the data strategies needed to make them successful.

You’ll learn how to:

  • Identify and prioritize high-value AI use cases
  • Use predictive engagement to increase conversion
  • Leverage virtual agents and agent assist tools to reduce costs
  • Set up the right architecture and data flow to enable AI success

Speakers

Andrew mcinnes

Andrew McInnes

VP, NA Sales – AI, Digital & Orchestration, Genesys

James walford

James Walford

Senior Director, Global Innovation, Genesys

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Kevin Basden

VP of Offerings – CX, NWN

Session 3: Maximize

2:00 PM – 3:00 PM

July 29, 2025 (ET)

Maximize – Optimize for long-term success with AI + cloud

Cloud migration is just the beginning. In our final session, we’ll show you how to operationalize your investment and drive continuous value. From journey orchestration to KPI-driven optimization, this session focuses on sustaining success through smart planning and performance management.

You’ll learn how to:

  • Implement journey management for continuous improvement
  • Forecast and track outcomes with meaningful KPIs
  • Reinvest in success by identifying optimization opportunities
  • Benchmark against best practices from cloud-native leaders

Speakers

Andrew mcinnes

Andrew McInnes

VP, NA Sales – AI, Digital & Orchestration, Genesys

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Scott Maxwell

Engagement lead, CX Advisory, Genesys

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Tiffany Moses Gschwendtner

SVP/Global Leader, CX Solutions, TTEC Digital