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On-demand webinar

Customer Journey Measurement

5 steps to measuring and managing journey performance

You need to improve customer experience, but where should you focus your efforts? You know customer journeys matter, but unless your company is the exception, you probably don’t know how well each customer journey performs. The solution is to evolve from traditional customer experience (CX) measurement to journey measurement, so you can better assess and predict journey performance.

Watch this information-packed webinar featuring, Maxie Schmidt-Subramanian, Forrester VP and Principal Analyst, to:

  • Learn a five-step process for building a journey measurement framework.
  • Understand the importance of building a framework for measuring journey performance.
  • Get tips on how to start measuring journeys or improve your existing CX measurement program.

Meet the speakers

Headshot steve offsey o 200x200

Steve Offsey
VP Marketing, Pointillist
Genesys

Headshot maxie schmidt o 200x200

Maxie Schmidt-Subramanian
VP and Principal Analyst
Forrester