The State of Customer Experience report: Key findings from Canada

Canadian consumers desire more than just seamless customer experiences; they value empathy, knowledgeable support and the ability to speak with a real person when it matters. “The State of Customer Experience: Canada” report reveals how customer expectations are evolving, and where customer experience (CX) leaders are focusing their efforts to create more human, personalized experiences.

This report shares insights into preferences for live-agent interactions and the strategic investments being made by organizations in AI and cloud technology. It provides a snapshot of the factors shaping the future of CX in Canada and opportunities for organizations to excel in the CX space.

Uncover insights from our survey into:

  • Expectations of Canadian consumers for service interactions
  • Key challenges and priorities facing Canadian CX leaders
  • How brands are investing in personalization and digital transformation