White Paper

Americans crave the right mix in internet cookie use

Explore consumers’ hunger for personalization and distaste for inaccurate ads

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Americans are mixed on web cookie use

From trust to regret, American consumers express wide-ranging attitudes when it comes to the use of internet cookies. Some find cookies valuable in enabling personalization, while others find misguided cookie-driven ads frustrating, according to a new Genesys research study of 1,000 US consumers.

Nearly half (46%) of Americans were frustrated with ads that make inaccurate assumptions about them. Nearly 80% of respondents wished they could delete data after a service or transaction is complete. And 63% wished they could “reset” the amount of information that’s known about them online.

Download the white paper to explore this fresh research — and learn how your company can revamp its recipe for long-term loyalty.

In this white paper, you’ll:

Discover what Americans value most when it comes to online personalization
Learn what frustrates American consumers the most about internet ads
See what consumers crave regardless of the cookie’s fate

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Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.