Five steps to get started with journey orchestration

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Personalization is a top priority for customer experience (CX) leaders. Every organization has technology and internal roles dedicated to getting it right.

But when each team has its own systems and sets of personalization logic, you have a complex — and conflicting — web of rules and workflows. And that creates disconnected and frustrating customer experiences.

You need to know what customers do across channels and what goals they want to accomplish. Journey orchestration lets you show customers you know them and deserve their loyalty.

Download the ebook to discover how to use journey orchestration to personalize experiences for each individual customer — at the exact moment it matters.

In this ebook you'll learn:

What journey orchestration is
How it differs from other approaches
A five-step approach to get started

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Genesys Cloud CX

Every year, Genesys® orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service^®, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.