ContactBabel Report

The Inner Circle Guide to Customer Engagement & Personalization

The building blocks of personalization & customer engagement

Customer personalization has long been within the remit of organizations’ marketing departments
which, despite doing so at scale, try to make new and existing customers feel that offers and products
are tailored specifically for them.

Moving beyond the mass-production model employed historically in many contact centers, customer
personalization has recently become of great interest to businesses looking to improve their customer
experience within the contact center and other service channels.

By doing so, businesses aim to extend the positive reach of the brand beyond the original marketing
touch points, keeping customers positively engaged and turning them into loyal, long-term advocates
for the organization.

Download this new report to learn more about the importance of customer engagement and personalization in the contact center.