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Three crucial factors for building customer loyalty in insurance

Execs in the Know white paper

Read this white paper to learn:
  • Why excellent customer care is the biggest factor for earning consumer loyalty
  • How to meet evolving customer experience expectations to prevent consumer churn
  • The importance of omnichannel capabilities in the insurance industry

Customer experience in the insurance industry can be far more complex and emotional compared to other industries. To build loyalty and prevent consumer churn, insurers must understand how to provide excellent, empathetic customer care across an omnichannel environment.

With the rise of digital channels, consumers have a range of choices for how they engage with insurers — from self-service to contacting a live agent. Explore this white paper, which examines US consumer survey data to give you a pulse on the current insurance consumer experience.