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December 14, 2022 – Duration 00:30:31
December 14, 2022 – Duration 00:30:31
You’ve invested time and resources into selecting a customer experience (CX) platform that will empower you to deliver exceptional experiences for customers and employees. But no platform can fulfill every business requirement, unique use case or industry-specific process. To truly differentiate your CX and maximize the value or your tech, you’ll need to round out your capabilities with the right apps. Sam Rector, Senior Product Marketing Manager at Genesys, explains the strategic value of pairing a flexible CX platform with a robust marketplace of curated apps. This powerful combination offers turnkey innovation. Plus, you’ll hear expert guidance for evaluating an app marketplace.
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Sam Rector
Senior Product Marketing Manager at Genesys
A filmmaker at heart, Sam has always been passionate about technology and storytelling. For the past eight years, he’s happily combined these two passions in Product Marketing, helping organizations around the world to transform their ERP systems, development processes, and now, customer experiences. At Genesys, Sam works closely with product teams to bring stories around the Genesys Cloud CX platform to life.
Every year, Genesys® orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service®, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.
