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July 28, 2021 – 17:44
A more engaged workforce is a more productive workforce. Getting — and keeping — your employees engaged requires a smart combination of culture, information and technology. In this episode, Michael Logan, Senior Strategic Sales Consultant at Genesys, and Ginger Conlon, Thought Leadership Director at Genesys, talk about optimizing your team’s performance. They discuss ways to enhance the agent experience by deflecting repetitive tasks and serving up the most useful content. An artificial intelligence (AI)-powered assistant frees up agents so they can focus more strategically on complex customer issues. Plus, they’re better informed to make decisions about their time and productivity.
As lifetime resident of the Indianapolis area, Michael is motivated to drive change by volunteering locally with community groups and supporting grass root campaigns that educate and inspire residents of all ages. Michael transfers that same energy to the role as Senior Strategic Sales Consultant to evangelize the Genesys products supporting the Sales team as a product expert and demonstration specialist. Prior to working at Genesys, Michael was a freelance Technical Content Producer for various television networks and corporate events.
An award-winning editorial leader who has covered marketing and CX for the majority of her career, Ginger Conlon is currently thought leadership director at Genesys. Additionally, she is president of DMCNY. In her prior roles as chief editor of Direct Marketing News, 1to1, and CRM magazines she set the editorial vision and strategy, which led to increased readership, reader engagement, and revenue. Ginger received a DMCNY Silver Apple lifetime achievement award for her contributions to the marketing industry.
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