September 10th @11 EST / 3:00 GMT
Channel Transitions – Leveraging Digital or Voice with Deflection
As companies expand their channel offerings from just voice to various digital options, it becomes crucial to ensure that customers are directed to the most efficient channel to resolve their specific query. Every interaction is a representation of the customer experience with the brand, and customers do not want fragmented experiences across the different channels.
Implementing seamless channel transitions—from phone calls to WhatsApp, live chat to phone call, or integrating inbound and outbound emails with other touchpoints—allows us to optimize resources and significantly increase efficiency.
In this workshop, we’ll explore how to optimize the customer experience by suggesting more efficient channels from the initial self-service (bot or IVR) or by making intelligent transitions during the conversation itself.