February 25th at 11:00 EST / 3:00 GMT
Digital User Tracking in Action: The Foundation of Predictive Engagement, Journey Management, and Messaging in Genesys Cloud
Digital User Tracking (DUT) enables Genesys Cloud to understand customer digital behavior in real time and serves as the foundation for enabling smarter digital experiences through Web Messaging, Journey Management, and Genesys Predictive Engagement. We will show how digital events are captured, customer context is built, and transformed into proactive actions and orchestrated journeys connecting digital channels with the agent experience to maximize the value of Genesys Cloud’s advanced capabilities.