How to personalize customer journeys and exceed 2023’s new CX standard
While brands may acknowledge the importance of customer centricity, data shows they’re not delivering. Only 20% of brands feel they’re delivering seamless end-to-end experiences — and a mere 6% feel they’re sufficiently personalizing interactions.
Join Brian Cantor and Ian Felder in this Pointillist® by Genesys master class and product spotlight. You’ll learn how to identify customer frustrations, connect behavior across touchpoints and deliver memorable and personalized experiences.
Key topics include:
- Where today’s customer experiences are going wrong and why the stakes are higher than ever
- What personalization will entail in 2023 and why you must achieve it across all channels
- How to access a “single source of truth” regarding customer preferences, needs, intent and sentiments
- Predicting customer needs and reorchestrating journeys in real time
- What successful brands are doing to measure personalization