The five phases of digital engagement for retailers

Automate service and optimize your digital strategy for retail success

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Determine which phase of digital engagement you're in
Streamline customer journeys with scalable support
Grow loyalty and reduce cart abandonment with frictionless experiences

Consumers have become “omni-shoppers,” using physical and digital channels interchangeably to move between retailers and get what they want, when they want it. That means retailers must now provide an exceptional customer experience (CX) while navigating more channels, time zones and consumer expectations than ever before.

With the right digital engagement strategy and a modern contact center platform, you can scale without sacrifice and keep customers in the retailer loyalty loop with proactive, customer-centric engagement across marketing, sales and service. Read this ebook to learn how you can take a few proactive steps to quickly improve your retail CX.

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Genesys Cloud CX

Every year, Genesys® orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service^®, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.