November 30, 2022 – Duration 00:26:51

S3 Ep. 8 The endless possibilities for outbound engagement

The days of manual data cleaning and batch processing to load a simple dialer are gone. Today’s outbound campaigns are much more sophisticated. With resilient databases in the cloud, smart CRM systems and advanced technology for reaching customers on the channels they prefer, you can easily build campaigns that deliver timely, personalized engagement. Rian Logan, Senior Strategic Sales Consultant at Genesys, explains how technology innovations have expanded the possibilities for outbound communications. Artificial intelligence can anticipate customers’ needs and engage them proactively with the right information at the right time. And with integrated compliance tools, you can ensure that your outbound campaigns meet regulatory requirements — even as they evolve.


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Rian Logan

Rian Logan

Senior Strategic Sales Consultant, Genesys

Rian Logan began working in outbound contact centers back in 1993 for companies like Sallie Mae, Thomson Consumer Elec., & American Marketing Group. He’s been an agent, a supervisor, a trainer, a quality manager, and director of operations.  In 2012 he joined Interactive Intelligence and became part of the Genesys family in 2016. An Indianapolis native, Rian lives in Carmel IN with his wife and three children and enjoys playing and making board games.