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An award-winning editorial leader who has covered marketing and customer experience for the majority of her career, Ginger Conlon is currently Thought Leadership Director at Genesys. Additionally, she's president of DMCNY. In her prior roles as Chief Editor of Direct Marketing News, 1to1 and CRM magazines, she set the editorial vision and strategy, which led to increased readership, reader engagement and revenue. Ginger received a DMCNY Silver Apple lifetime achievement award for her contributions to the marketing industry.