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Back in 2012, Gartner stated that “by 2014, 80% of current gamified applications will fail to meet business objectives because of poor design.” As the second most-quoted statistic in the gamification industry, it’s important to dive deeper into what was happening then — and what has happened since.
This six-year-old quote considered implementations from 2012. Additionally, it doesn’t take into account the different types of gamification. There’s a massive difference between gamification and enterprise gamification. The gamification industry size is about $6.7 billion, according to Fortune business insights 2019 report. Enterprise gamification contributes to 25% of the overall gamification market — and it’s very successful with products from industry leaders such as Microsoft, Amazon and Google.
In its Gamification 2020 report, Gartner predicts that the technology, combined with other emerging trends and technologies, will have a significant impact on the following:
We don’t think that the gamification vendors audited in this recent Gartner report were industry-specialized vendors. There are many gamification businesses that are general-purpose and don’t understand the context of the industry before they’re put in use. For example, a gamification tool or business that’s focused on customer loyalty — and has great insights on the nuances and culture of the industry — might not necessarily be a great fit for an enterprise-focused contact center.
Here’s a step-by-step guide to successfully implement gamification in your contact center.
To learn more about Datagamz patent-pending gamification and analytics solution, attend this on-demand webinar And sign up for a free trial today to find out how Genesys AppFoundry partner Datagamz leverages both gamification and analytics.
This blog post was co-authored by Kunal Rahalkar. As a CEO at Datagamz, Kunal drew upon his illustrious background in data science and founded Datagamz an enterprise analytics and Gamification company. Kunal is master’s in business information technology from Royal Melbourne Institute of Technology and acquired rich experience working as a data architect with global businesses such as Accenture, HP and Vodafone. Kunal has over 15 years of experience in building data rich solutions and Datagamz is considered as one of the leading Gamification software businesses round the world and was awarded a Bronze Stevie Award in 2019.
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