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This week, we’ll be at Enterprise Connect in Orlando where omnichannel customer journey management will take center stage for Genesys. We’re kicking things off today with the launch of the next generation of the Genesys Customer Experience Platform. The platform is truly a game changer for customer experience, enabling companies to deliver true omnichannel customer journeys. Read the announcement here.
The Shift to Omnichannel Journeys
Today’s customers engage with companies in multichannel and multitouchpoint journeys, which they pause and resume over time. For example, according to the Corporate Executive Board (CEB):
For a customer to complete a single task – buy a product, answer a question, understand a bill – they often require multiple, disconnected interactions with an organization. When a customer needs assisted service to supplement self-service, they typically must start over when they engage with the organization. In the case of voice, it’s calling a contact center, using an IVR, and explaining their issue. In the case of chat, it’s starting a dialog with an agent without any context to their journey. These time-consuming and disconnected ‘channel shift’ experiences are one of the leading causes of missed sales opportunities and high operating expense for organizations – as well as a major source of frustration for costumers.
Omnichannel Journey Management
While most organizations today support multichannel customer engagement – voice, email, chat – they are challenged to bring it all together to manage an omnichannel customer journey, which includes:
Omnichannel customer journey management combines omnichannel context, multimodality, orchestration, and journey lifecycle management to provide a great customer experience with compelling business outcomes, and leading organizations are embracing it for competitive advantage.
As organizations embrace omnichannel journey management:
Omnichannel journey management enables organizations to provide a consistent and connected experience over each and every channel and touchpoint — whether self-directed or with an agent – across all customer journeys. Organizations need to shift from single channel, single department solutions to organization-wide solutions.
The new era of omnichannel journey management is driving a refresh of customer engagement solutions within the contact center and across all customer touchpoints including websites, mobile apps and stores. The refresh spans all departments including marketing, sales, service and finance. Organizations can quickly get started by refreshing single touchpoints with solutions that will scale to span all other customer touchpoints when they are ready.
Learn how the next generation of the Genesys Customer Experience Platform helps you bring it all together here.
Genesys will be hosting a series of global webinars discussing the various aspects of omnichannel journey management. The first in this series, Redefining the Agent Desktop for an Omnichannel Customer Experience will be on April 1st. You can register for the session in your timezone here.
If you are at Enterprise Connect this week, check us out at booth 429. We’ll be demonstrating the omnichannel journey management capabilities of the Genesys Customer Experience Platform. Engage with our experts to take a deeper look into how it can help you. We’ll also be participating in a range of panels and sessions.
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