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While it might feel like time is standing still during 2020, the opposite is actually true in the customer service market. Contact centers are under more pressure to move rapidly — at scale — to meet evolving customer and employee needs today and into the future.
To do this, they need to find a Contact Center as a Service (CCaaS) solution that offers the agility to seamlessly roll out or test new services. But that’s not enough. You also must consider your agents’ performance, engagement, and safety from day to day. And you need to do all this while building and nurturing customer loyalty and satisfaction through personalization and a differentiating customer experience.
Evaluating CCaaS Traits
Moving to a cloud-based contact center solution requires an understanding of what your company needs and then matching those needs to the solution that can deliver. You also want a CCaaS solution that’s future-proof, allowing you to easily scale or add services as the market evolves.
According to the recent report “The Forrester Wave: Contact-Center-As-A-Service (CCaaS) Providers, Q3 2020,” companies should consider three critical factors when evaluating a CCaaS solution provider.
When Every Second Counts
Integral Care, the Local Mental Health and Intellectual Development Disability Authority, located in Austin, TX, needed a customer experience platform to support its 24/7 crisis helpline and growing services. The agency’s legacy on-premises contact center solution was unreliable, expensive to maintain and didn’t scale. And because Integral Care provides a 24-hour Crisis Helpline that’s often the first point of contact for people needing immediate emotional support, any downtime was unacceptable.
“That’s the necessity that drove us to modernization,” said Sunila Levi, CIO at Integral Care. “We wanted to transform; we looked at industry trends — what can make us future-ready to grow and to look ahead and be prepared?”
After reviewing various contact center solutions, Integral Care chose the Genesys Cloud CXTM platform. The redundancy of a cloud-based contact center was attractive as was the ability to add capabilities like chat down the road. And Genesys Cloud CX open APIs meant less heavy-lifting for Integral Care IT staff. The agency has integrated its existing electronic health system with Genesys Cloud CX — and has integrated with Microsoft Teams for easy collaboration.
Since modernizing its infrastructure to the Genesys Cloud CX platform, Integral Care seen a 97% reduction in abandoned call rates and has experienced no downtime, despite other systems failing. The rapid deployment of the CCaaS solution also allowed the agency to add seats and capacity to extend services. This was especially important in 2020, when the volume of COVID-19-related calls increased by 12%, with monthly appointment bookings for individuals in Austin-Travis County rising from about 7,000 to 10,000.
A CCaaS Solution That’s Built for the Future
Customer demands continue to evolve and the pressure to differentiate on customer experience is becoming even more critical. When selecting the right cloud-based contact center platform, you need a flexible, all-in-one solution that will grow with your business.
Attend our on-demand analyst webinar “CCaaS in 2020: Trends informing the movement,” to get a better understanding of how the CCaaS landscape has changed — and what you should look for when moving your contact center to the cloud. You’ll also hear firsthand from Sunila Levi, CIO at Integral Care, about the agency’s path to a modern cloud-based contact center platform.
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