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As Principal of J Arnold & Associates, Jon is an independent research analyst providing thought leadership and go-to-market counsel with a focus on the business-level impact of disruptive communications technologies. JAA works primarily with vendors and service providers to educate their customers on the value of these technologies and to accelerate the adoption of their offerings. Jon has been consulting since 2001, and his independent analyst practice was founded in 2005. Clients engage with Jon for thought leadership to educate customers on the business value of communications technologies in areas such as hybrid work, future of work, digital transformation and customer experience. Core areas of technology expertise include unified communications, cloud platforms (UCaaS/CPaaS/CCaaS), AI (both in the workplace and customer engagement), speech technologies, contact centers, customer experience, 5G, and VoIP.