Ebook

Five steps to implement journey orchestration in telecom

Advance from personalization to orchestration

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Download the ebook to learn:

What journey orchestration is
How it differs from other approaches
Five steps to get started with journey orchestration

Personalization is a top priority for customer experience leaders. Every provider uses technology and internal roles dedicated to getting it right.

But when each team has its own systems and set of personalization logic, you end up with a sprawling web of rules and workflows that could conflict with one another. That creates a disconnected, frustrating customer experience.

Journey orchestration allows you to understand each customer’s entire lifecycle and current intent. It shows your customers you’re listening — and that means you’ll earn their loyalty.

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Genesys Cloud CX

Every year, Genesys® orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service^®, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.