January 27, 2023 – Duration 0:25:45

S3 Ep. 10 – The next AI frontier: EX superpowers

Savvy brands have already harnessed the power of artificial intelligence to supercharge customer experiences. Next up for AI – unleashing EX superpowers. David Wasserman, Senior Director of Product Marketing for Workforce Engagement Management, and Jane Hendricks, Senior Product Marketing Manager for Conversational AI at Genesys, explain how AI can improve employee experiences. From quality management to continuous performance improvement to forecasting and scheduling, AI supports agents, reduces friction and empowers CX leaders to act in real time.


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David Wasserman

David Wasserman

Senior Director, Product Marketing at Genesys

David joined Genesys in early 2022 as part of the Product Marketing organization, focused on Workforce Engagement and Employee Experience. His primary responsibilities are creating and delivering marketing programs on how the companies solutions enable organizations to transform their employee engagement strategies to attain market leadership. 

Prior to Genesys, he held leadership roles at NICE, an AI HR-technology startup, as well as telecommunication industry leader Verizon. His responsibilities included Product Marketing, Product Management and Sales. He is passionate about the role Marketing plays in articulating a firm’s value proposition in meeting customer and market needs. 

David holds an undergraduate degree in Business and an MBA in Marketing.  erman

Jane Hendricks

Jane Hendricks

Senior Product Marketing Manager Conversational AI  

Jane joined Genesys in 2021 to lead Product Marketing for Conversational AI. She brings over 20 years of experience in product marketing, product management and consulting, covering data-driven disruptor technologies like data science, machine learning and artificial intelligence.