Xperience APAC Opening Keynote: Live from Sydney on 20 Nov. Our executive team shares how Genesys delivers agentic AI for superior experiences.
Xperience APAC Opening Keynote: Live from Sydney on 20 Nov. Our executive team shares how Genesys delivers agentic AI for superior experiences.
Watch the opening keynote live

Customer acquisition cost

Customer acquisition cost is the amount of money it takes to convert a potential lead into a new customer. These costs can be incurred in the form of sales, marketing, overhead, time and other resources expended.