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Chances are you’ve checked your smartphone at least once in the last 20 minutes. Everyday, people use their mobile phones for just about everything — from responding to that timely business email to more personal matters like finding the nearest open restaurant or exchanging messages with friends and family. And, as adoption of new channels increases, mobile messaging solutions are becoming more essential to a business’ overall marketing strategy.
Now more than ever, companies need to engage with their audiences through the channels their customers prefer, promoting their products and services via a more personalized, fast and reciprocal communication channel.
To continue supporting our customers in their engagement strategies, the Genesys CloudTM solution features SMS Outbound Campaigns.
An SMS outbound campaign is a text message sent to a large audience that’s mainly used for notifications and to promote sales and discount offers. With a remarkable open rate (98%, according to Gartner), it boasts an easy deployment process and has massive outreach.
Getting your SMS Outbound Campaign going is simple. To get started you’ll need:
The SMS Outbound Campaign feature allows customers to send a large volume of messages in a short time frame, with no tied agents. In other words, these are “agentless campaigns.” They can be used for mass notifications of all kinds, including school closures, utility outages, emergency notifications and special discount offers.
The feature also handles incoming communication; customers using short codes can set up inbound workflows through Architect to handle responses either with an agent or through automation, including bots.
Keep in mind the following parameters.
Another recently released feature is Inbound MMS support for SMS messages, which enables agents to receive .jpg, .png and .gif media from inbound customer interactions right in their user interface. US and Canadian standard, long 10-digit numbers are supported in this first phase; easy-to-remember five- to six-digit short numbers are coming soon.
Skip the wait times and hold music — connect with customers the way they want. With inbound and outbound SMS and messaging apps, your contact center can create two-way conversations that don’t have to end. Discover why messaging is the fastest growing and most widely used form of interpersonal communication.
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