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In 1974, Phillippe Petit walked across a high wire stretched between the twin towers. He walked a quarter mile above the ground amidst the cheers of onlookers below and the threat of NYPD who were waiting to arrest him for trespassing the moment he disembarked. His walk lasted an incredible 45 minutes and became a high watermark for performance art.
While he walked, Phillippe used a 26-foot long pole to aid his balance. A tightrope walker’s pole works by spreading out the walker’s mass. It also bends toward the ground keeping the acrobat’s center of gravity low. In order to work right, both sides of the pole must be evenly weighted.
Iconic companies are sort of like acrobats. They navigate unstable environments with elegance. This, of course, requires mastery of the art of balance. The best brands walk a tightrope of great customer experiences, and they do it by balancing technology with human talent. MIT Technology Review Insights recently surveyed over 550 senior executives from some of the world’s top companies, focusing specifically on the role of customer experience to shape an iconic brand.
Please join me for a webinar, Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX, featuring Ross O’Brien from MIT Technology Review Insights.
We’ll explore the reasons behind the survey numbers and share valuable insight into:
Register now for Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX, and learn how your most successful peers build customer relationships.
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