Genesys Launches New Proactive Engagement Solution for E-commerce and Web Customer Service
Solution proactively engages web visitors to increase sales conversions and improve customer service
Daly City, Calif. – May 15, 2013 – Genesys, a leading provider of customer service and contact center solutions, today at G-Force Boca Raton announced the launch of Genesys Proactive Engagement, a powerful new offering that increases web sales and first contact resolution for customer service.
With Genesys Proactive Engagement, companies can now combine real-time behavioral analytics with historical customer interaction and transaction data to determine the right time to engage web visitors over the right channel with the right person. Proactive assistance at the right time is often the difference between a sale and an abandoned shopping cart. According to Forrester Research, abandoned web shopping carts will represent an estimated $115 billion in lost revenue for US companies this year alone.
In the customer support scenario, behavioral analytics and customer history gives companies the necessary context to most efficiently serve the customer, a critical step in providing first contact resolution. Consumers continue to cite repeating information as one of the leading sources of frustration when dealing with contact centers. This is due to the lack of visibility into customer behavior as customers move between interaction channels.
Genesys Proactive Engagement is powered by a business rules engine, which enables companies to easily adapt business rules to changing buyer behavior and customer support needs. These rules identify the precise moment to invite the visitor to engage over a channel determined to be most appropriate for that visitor and situation. It then connects the visitor to the most appropriate agent available at that time, who is informed with customer context to provide the best possible help. The result is a more personalized interaction, which improves the customer experience and increases conversion rates.
- Genesys Proactive Engagement effectively integrates the web channel into its industry leading Genesys Customer Engagement Platform
- Genesys routing capabilities match each individual website visitor to the best possible sales or support person or next best action over the best channel at the precise time when it matters.
- Unique customer insights are presented to the agent in a powerful desktop application that provides critical information about visitors and their behavior to improve customer experience and conversion rates.
- Customers are invited to communicate on the channel of their choice: chat, voice, SMS, email and others.
- Insights from behavioral analytics inform future interactions across all channels to improve the customer experience.
"Today’s web engagement solutions fall short on multiple levels. They are typically limited to chat and callback, and analytics are limited solely to the web," said Paul Segre, President and CEO, Genesys. "Genesys Proactive Engagement provides engagement through any channel including voice, SMS, email, Web RTC and web forms, while leveraging contextual behavior from the web and interaction history across all channels. This powerful combination delivers a new level of customer engagement not possible until now."
Genesys is a leading provider of customer service and contact center solutions. With more than 2,200 customers in 80 countries, Genesys orchestrates more than 100 million customer interactions every day across the contact center and back office, helping companies deliver fast and optimal levels of customer service with a highly personalized cross-channel customer experience.
Genesys also prioritizes the flow of work to back office personnel resulting from any customer interaction, internal workflow or business application, optimizing the performance and satisfaction of customer-facing employees across the enterprise.