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06/04/2025 Genesys Recognises Partners for Driving Innovative AI-Powered Experience Orchestration Programs Across APAC QPC Australia wins Australia and New Zealand Partner of the Year; Spark New Zealand awarded APAC Innovation Trailblazer of the Year. Genesys®, a global cloud leader in AI-Powered Experience Orchestration, honoured its top-performing partners across Asia Pacific (APAC) at the 10th Annual Genesys APAC Tech Summit. Held in Bangkok (Thailand), the event celebrated the regional partners that contribute to APAC’s thriving ecosystem dedicated to helping organisations orchestrate exceptional experiences that help drive improved customer loyalty, employee engagement and productivity, and operational efficiency. With the theme ‘Levelling Up Together’, the annual Partner Awards Summit brings together partners, technical teams and solution leaders to explore how AI and digital technologies are shaping the future of customer experience. It spotlights partners who have unlocked new opportunities to deliver exceptional customer value, execution excellence and meaningful impact through the Genesys Cloud™ platform. “Genesys partners are an extension of our sales team, helping drive accelerated results and achieving new heights together. Our robust network of partners plays a pivotal role in advancing our vision for experience orchestration and reinforcing our customer-centric approach. Together, we’re enabling businesses to prepare for the future with AI, cloud and digital technologies, while empowering our partners to build scalable, profitable practices. This year’s award winners have truly exemplified what it means to harness the power of Genesys Cloud AI to deliver empathetic, personalised experiences at scale,” said Gwilym Funnell, Vice President, Partners and Alliance, APAC at Genesys. “In today’s dynamic customer experience landscape, the careful and smart use of technology can be a key differentiator in delivering exceptional customer service. Our longstanding partnership with Genesys has been crucial to our goals of becoming an industry leader in enabling organisations to deliver real-time, empathetic, and meaningful customer interactions. This recognition reflects, and affirms, the trust that our customers place in QPC Australia to lead their CX transformation with confidence,” said Peter Levine, Commercial Director, QPC Australia. Genesys APAC Partner Award Winners for Fiscal Year 2025: APAC Partner of the Year: Fujitsu Limited APAC Innovation Trailblazer of the year: Spark New Zealand APAC Marketing Impact Partner of the Year: NTT Communications Corporation Japan Partner of the Year: Mitsui Knowledge Industry Co., Ltd. ASEAN Partner of the Year: NTT MSC Sdn. Bhd. Australia & New Zealand Partner of the Year: QPC Australia Greater China Partner of the Year: Continuous Technologies International Limited India Partner of the Year: Tata Communications Ltd. Korea Partner of the Year: GS Neotek About Genesys Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organisations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit  https://www.genesys.com/en-sg. © 2025 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud, Genesys Cloud CX, GCXNow, Experience as a Service, Radarr and AppFoundry are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media Contacts  Manali Pattnaik Director APAC Communications, Genesys manali.pattnaik@genesys.com +65 83217924

05/29/2025 New Genesys Report Finds Indian Consumers Demand More from Customer Service, with Quality and Personalisation Driving Loyalty 85% of Indian consumers surveyed believe that a company is only as good as its service "The State of Consumer Experience: Asia-Pacific” report highlights Indian consumer expectations and how CX leaders in India are prioritising AI-powered technologies to meet rising expectations Genesys®, a global cloud leader in AI-Powered Experience Orchestration, has released its latest research report, “The State of Customer Experience: Asia-Pacific,” outlining key insights into customer expectations and the changing priorities of customer experience (CX) leaders in India and Asia-Pacific.  Notably, the research found that 85% of Indian consumers surveyed agree that a company is only as good as its service—surpassing both the global and regional averages. The report draws insights from consumers and CX leaders across the globe, as well as in Asia-Pacific, and identifies India as a market with both high consumer expectations and a strong appetite for AI-driven transformation in CX. CX leaders in India surpass their counterparts both regionwide and globally., CX leaders in India plan on spending more of their CX budget on AI than most respondents across the region, with Indian CX leaders surveyed planning to invest 46% of their expected CX budget on AI-powered CX technologies in the next 12 months. "India is at the forefront of a CX transformation wave, driven by consumers who expect speed and resolution, along with empathetic and personalised experiences throughout their journey. To meet rising expectations, 81% of CX leaders surveyed in India plan to improve the employee experience through AI-powered technologies over the next two years. This is a clear signal that organisations are looking inward as well as outward focusing on a seamless experience orchestration strategy that adds value at every touchpoint.  At Genesys, we are committed to helping businesses transform their customer experiences to drive loyalty, improve agent productivity, and elevate every interaction with their customers,” said Raja Lakshmipathy, Vice President & Managing Director, India & SAARC, Genesys. Key India Insights: Email dominates, but personalisation matters most: While email remains the most frequently used channel by 60% of Indian consumers surveyed, 49% rank receiving services they need at any time in their preferred channel as one of the most important forms of personalization. This points to the rising demand for flexible, omnichannel support that feels tailored to individual preferences. Service quality directly impacts loyalty: Nearly half (49%) of Indian consumers surveyed said they experienced a positive customer service interaction that made them feel valued within the past year. However, 15% of those respondents would abandon even a favourite brand after just one poor experience, underlining the stakes of poor service delivery. Overcoming challenges: Indian CX leaders surveyed rank the challenges facing their CX organisations higher than the global average across several key areas, such as improving the effectiveness of self-service technologies (51%), containing staffing-related costs (51%), and maintaining service quality while operating with aging technology (40%). Additionally, according to those same respondents, challenges facing CX organisations in India rank higher than global averages and among the highest in the APAC region across other key areas like managing quality and productivity with remote/hybrid working (44%) and keeping pace with rapidly evolving customer/employee experience technology (47%). Prioritising customer satisfaction: Indian organisations are taking a more measurable approach to CX success than their global counterparts. 72% of CX leaders surveyed in India are using customer satisfaction as a key metric — the highest across the APAC region by over 20 percentage points, and higher than the global average. India is also the only country in APAC where more than half (58%) of CX leaders survyed cited customer effort score as a key metric — more than double the global average of 26%. This showcases a mature CX mindset among CX organisations in India, but one still navigating structural and technological hurdles. To learn more about the insights, read the full report here. Research Methodology: Genesys worked with an independent research firm to survey 5,232 consumers and 1,181 CX decision-makers in more than 16 countries, including 1,011 consumers and 244 CX leaders in Asia-Pacific, and 169 consumers and 43 CX leaders in India. The survey was conducted in September and October of 2024. About Genesys Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organisations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit  https://www.genesys.com/en-sg. © 2025 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud, Genesys Cloud CX, GCXNow, Experience as a Service, Radarr and AppFoundry are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media Contacts Manali Pattnaik Director APAC Communications, Genesys manali.pattnaik@genesys.com +65-83217924

05/19/2025 Genesys Strengthens Asia Pacific Leadership Team Mao Gen Foo, DongWook Kim, and Maya Rashed take on key sales and marketing roles to accelerate AI-Powered Experience Orchestration adoption and deepen customer impact across the region Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced three  leadership appointments in Asia Pacific (APAC) to accelerate regional adoption of the Genesys Cloud platform and support businesses in their cloud and digital customer experience (CX) transformation. Mao Gen Foo joins the APAC leadership team as Vice President of Sales for Asia, DongWook Kim is appointed Country Manager for Korea, and Maya Rashed steps in as Senior Director, Asia Pacific and Japan (APJ) Marketing. APAC represents a uniquely diverse and high-growth landscape, requiring a nuanced, data-driven approach to customer engagement that aligns with the region’s evolving digital and economic priorities. To meet this opportunity, these leaders will drive further adoption of the Genesys CloudTM platform, help enterprises realize new levels of value from CX orchestration, and sharpen go-to-market strategies to better serve the region’s dynamic needs. Albert Nel, Senior Vice President for APJ at Genesys, commented, "Asia Pacific continues to provide strong opportunities for Genesys, and these appointments reflect a significant investment in the talent and leadership needed to scale our impact. Mao Gen, DongWook and Maya bring extensive experience across key business functions — critical to driving our AI-Powered Experience Orchestration strategy. Their leadership will enhance our ability to help organisations transform how they connect with customers, delivering more empathetic, outcome-driven experiences." With nearly 30 years of experience at companies such as Qualtrics and OpenText, where he built and scaled high-performing sales organizations across Southeast Asia, Greater China, Korea, and India, Mao Gen Foo, Vice President of Sales, Asia, will lead revenue growth and customer success strategies across key Asian markets. “My focus is on empowering our teams to deliver measurable outcomes, strengthening our partner ecosystem, and helping businesses unlock the full value of the Genesys Cloud platform as they navigate growth and innovation,” said Mao Gen. As Country Manager for Korea, DongWook Kim will oversee business expansion, customer engagement, and strategic partnerships across the Korean market. With over 20 years of experience at enterprise solution companies such as UiPath and SAS Korea, DongWook brings deep expertise in cloud platforms, information technology, and data analytics. “With cloud and AI adoption emerging as key business value drivers for Korean enterprises, I’m committed to deepening our market presence by aligning with local business needs and helping customers accelerate transformation by combining AI innovation, cloud scalability, and local market insight,” said Kim. Based in Sydney, Maya Rashed steps in as Senior Director, APJ Marketing, bringing over 20 years of experience in B2B technology and SaaS marketing, including senior leadership roles at Okta, Oracle, and Confluent. "Driving growth in a dynamic region like APAC requires precision, collaboration, and a deep understanding of customer needs. My aim is to build scalable marketing programs that align closely with sales, accelerate demand, and elevate customer engagement at every stage of their journey," said Rashed. These leadership appointments underscore the continued momentum of Genesys across APAC. During fiscal year 2025, in APAC, Genesys Cloud grew to supporting over 1,400 customers with nearly 30% growth in users year-over-year, including some of the region’s most recognised customer-centric brands, including Atomy, Beyond Bank, Maxicare, Zensar Technologies. Meanwhile, the shift toward automation is accelerating across the region with organisations driving more self-service interactions. This is evidenced by a 120% year-over-year increase in AI chatbot sessions and a more than 250% year-over-year surge in AI voicebot minutes during the same period. Strengthening its regional footprint, Genesys has made investments in both infrastructure and talent, with a growing team of over 1,500 employees in APAC. Currently, Genesys offers full-service cloud availability in five Amazon Web Services (AWS) Regions in APAC including AWS Asia Pacific (Mumbai), AWS Asia Pacific (Seoul), AWS Asia Pacific (Tokyo), AWS Asia Pacific (Osaka) and AWS Australia (Sydney), with more locations expected in the future. It also provides satellite availability in AWS Asia Pacific (Singapore), AWS Asia Pacific (Hong Kong), and AWS Asia Pacific (Jakarta). This regional presence enables Genesys to help businesses meet data privacy and regulatory requirements across APAC. About Genesys Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud™, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organisations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit https://www.genesys.com/en-sg. © 2025 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud, Genesys Cloud CX, GCXNow, Experience as a Service, Radarr and AppFoundry are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media Contact Manali Pattnaik Director APAC Communications, Genesys manali.pattnaik@genesys.com +65-8321 7924

04/24/2025 Genesys Launches Executive Briefing Centre in India to Advance AI-Powered Customer Experience Innovation The new experiential facility serves as a collaborative hub, demonstrating to customers the next level of experience orchestration through AI and automation Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today unveiled its state-of-the-art Executive Briefing Centre (EBC) in Chennai, underscoring its ongoing expansion and commitment to India. The newly established experiential facility offers businesses an immersive look at how Genesys is helping businesses transform customer and employee experiences through the latest advancements in AI, workforce engagement, and customer journey management. According to the Genesys State of Customer Experience (CX) report, AI is becoming a top priority for businesses, with CX leaders surveyed expecting to allocate 33% of CX budgets to the technology over the next year. As the third-largest R&D hub at Genesys, Genesys India is a leading contributor to patent filings for the company, playing an important role in advancing AI-driven, cloud-based experience orchestration solutions. In 2021, Genesys became the first global CX organisation to establish an in-country cloud deployment in India. Today, it empowers leading Indian enterprises such as AIonOS and Hexaware with secure, reliable and resilient solutions to help organisations increase customer satisfaction, operational efficiency and employee productivity. Raja Lakshmipathy, Vice President and Managing Director for India & SAARC, Genesys said, “As we navigate the AI and cloud hype cycle, this facility offers a collaborative space for customers and partners to co-innovate with our R&D teams, experience the transformative value our solutions can provide, and build tailored engagement strategies. The Executive Briefing Centre reinforces our long-term commitment to helping customers in India drive impact and highlights the region’s importance as a critical source for talent and innovation. We believe Genesys is well-positioned to be a key enabler of India’s digital transformation, empowering Indian organisations to provide exceptional customer experiences which can fuel growth in a competitive market.” Speaking about the launch, Bhaskar Verma, Regional Director, National Association of Software and Service Companies (Nasscom) said, "Global Capability Centres (GCC) in India have evolved into true innovation hubs, driving next-generation R&D and product excellence for the world. The growth of GCCs reflects India's deep expertise of talent, cutting-edge capabilities, and an increasingly critical role in shaping the future of global technology. The continued investment by Genesys in India underscores the importance of our ecosystem in building products that redefine customer experiences globally." Genesys India is a Nasscom member and has collaborated with the trade association on various initiatives spanning industry, academia, and government. Arjun Nagulapally, Chief Technology Officer at AIonOS said, “For businesses navigating the complexities of AI adoption, the ability to clearly see how technology translates into real-world outcomes is invaluable. The Genesys Executive Briefing Centre demonstrated how AI, automation, and data can come together to transform customer experience. It brings innovation to life, helping organisations understand what's possible and how it aligns with their goals.” This launch represents a significant milestone for Genesys India as a hub for innovation and collaboration. The EBC enables hands-on engagement with experts across Engineering, R&D, Product, and AppFoundry® partners, empowering customers to co-create tailored solutions and experience the full potential of Genesys technology. Genesys India is one of the company’s largest regions of employees worldwide, and continues to be recognised for its culture, earning the Great Place to Work® certification for eight consecutive years in 2024 and consistently ranking among the top 100 mid-sized organisations. About Genesys Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud™, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organisations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit https://www.genesys.com/en-sg. © 2025 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud, Genesys Cloud CX, GCXNow, Experience as a Service, Radarr and AppFoundry are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media Contact Manali Pattnaik Director, APAC Communications, Genesys manali.pattnaik@genesys.com +65-8321 7924