Resources are available for those migrating from Avaya to Genesys. Learn More


Three steps to humanizing today’s omnichannel shopping experience

For many retailers adopting a mobile-first strategy is their number one priority, as trends point to a progressively more important role for smartphones. At the same time, they continue to expand the number of channels they offer across digital, store and contact center and to adopt new hybrid models, like “phygital.”

However, this is driving shoppers to increasingly use multiple channels in a single purchase journey. Consumers now want to seamlessly move between these channels, whether it’s for research, comparison, purchasing or after-sales support.

So how do you maintain a consistent, personalized and engaging experience across this omnichannel retail landscape that seamlessly enables a great customer experience, and also efficiently drives increased sales?

Download this ebook to learn how to:

  • More effectively manage the consumers’ journeys in and across channels: digital, telephone and face-to-face
  • Proactively engage with consumers to reduce their effort and improve your efficiency
  • Drive increased revenue through consistently managing the consumers’ experiences across the omnichannel environment