Frost & Sullivan research report

Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025

Genesys named a Leader – and ranked No. 1 in innovation and growth in APAC

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Customer experience (CX) in Asia-Pacific is transforming — fuelled by automation, artificial intelligence (AI) innovation and the growing demand for personalised interactions. As organisations work to balance personalisation and performance at scale, AI-driven CX platforms are redefining how enterprises orchestrate engagement across every channel.

The Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025 report evaluated 19 providers based on their market share, innovation capabilities, robust client support and commitment to local market presence to help business leaders identify the technologies and partners driving measurable CX outcomes across the region.

Genesys was once again recognised by Frost & Sullivan as a market leader, earning the highest scores on both the Growth and Innovation indices.

Access the full Frost & Sullivan report and explore:

Company profiles for 19 providers
Actionable insights to future-proof your CX strategy
Key trends for markets like Japan, India, Australia and Southeast Asia