CX Tour Keynote – AI, Customer Experience, and Experience Orchestration
Speaker – Raja Lakshmipathy, Vice President and Managing Director, India, Genesys
Explore how organisations can transform customer interactions into measurable business outcomes. This session will reveal why loyalty and efficiency are not competing priorities, but the result of intelligent orchestration done right.
Join Raja Lakshmipathy, Vice President and Managing Director, India, as he opens the session with a powerful keynote on the future of customer experience, AI, and experience orchestration.
He discusses how customer expectations are changing faster than ever, with brands now being measured against the best experiences across industries. From the rise of “liquid expectations” to the shift from transactions to outcomes, Raja explains why businesses need to rethink how they engage with customers.
The keynote also explores the evolution of AI in the contact centre industry, from natural language processing and predictive AI to conversational AI, generative AI, and agentic AI. Raja outlines how Genesys is enabling organizations to use AI across the customer journey, including predictive engagement, virtual agents, predictive routing, agent copilot, supervisor copilot, workforce engagement, and journey management.