Customer Engagement

7 Things Coca-Cola Learned While Transforming Their Customer Experience

When I was a sophomore in high school, some classmates and I traveled to Sabinas Hidalgo, a small town in Nuevo León, Mexico, to...

Imagine if… AI could predict and engage when your prospect is ready to buy

Imagine being able to track customer journeys across your website—to predict when to engage with prospects based on previous...

Affin Bank: Building an Elite Contact Centre in 100 Days

Across every industry, companies are transitioning from being customer service and operations-centric to focusing on delivering...

SMB Customer Service Trends – are we too complacent when it comes to digital disruption?

Just over half of Small to Medium Sized Business (SMB) believe digital disruptions will have only a minimal impact on their...

Infographic: Driven to Satisfy

How iconic firms are driving customer satisfaction performance goals throughout their CX operations Customer engagement has...

5 Ways to Create Meaningful Connections With Customers

It’s a common misconception that focus on a customer is shouldered by one department – usually customer service or customer...