Ebook

The definitive guide to journey analytics in financial services

Visualize and measure every journey from beginning to end

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Your customers see every interaction as part of one connected experience. From your branch to your mobile app to your service centre, they expect you to understand their preferences, behaviours and needs.

But most business teams can’t visualise behaviour outside of the channels they own. Measuring customer experience through that lens doesn’t give you a clear view. And if you can’t show customers you know them, you’re more likely to lose their trust.

Journey analytics gives your entire firm 20/20 vision. Download the ebook to learn:

What customer journey analytics is
How cross-functional teams benefit from journey analytics
How to evaluate journey analytics solutions

Genesys Cloud

Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.