Genesys appoints Assaf Tarnopolsky as Senior Vice President and General Manager of APAC

Former APAC Leader Gwilym Funnell steps into global strategic growth role

Genesys®, a global cloud leader in customer experience orchestration, today announced the appointment of Assaf Tarnopolsky as Senior Vice President and General Manager of APAC, alongside the transition of the former Genesys APAC Head, Gwilym Funnell, to a global role as Head of Strategic Growth.

Based in Singapore, Assaf will lead the APAC region to drive cloud business momentum which experienced strong growth in the fiscal year 2021. He brings more than 25 years of leadership experience to the role, including most recently as Director of Marketing Solutions – Southeast Asia, North Asia, Japan at LinkedIn. During his time at the company, he was a core member of the APAC leadership team and drove significant growth for LinkedIn’s advertising business in Asia. His past media and technology career highlights also include serving as CEO of tech-news start-up Tecca.com, VP at Sony Pictures, and Director of International business development at mobile-media pioneer, MobiTV. 

With customer loyalty and retention at the top of mind for organisations in APAC, customer experience (CX) has become a business imperative in the new world order. Companies now need to pivot their strategies to deliver empathetic experiences that create meaningful customer value.

“The importance of creating positive and personalised customer and employee outcomes have become a non-negotiable for organisations. Contact centres of today have become ‘experience centres’ that are at the frontline of driving real-time proactive and predictive experiences. I look forward to being a part of Genesys at a pivotal point in its journey to assist businesses in their digital transformation journey,” said Assaf Tarnopolsky, Senior Vice President and General Manager of APAC, Genesys.

Tarnopolsky’s appointment comes on the back of Funnell transitioning to Head of Strategic Growth, based in Sydney. After his success leading the APAC business, Funnell will step into a newly created global role where he is responsible for identifying new opportunities for Genesys to expand across new market segments as well as establish strategic partnerships.

“Over the past five years, the contact centre industry has changed tremendously with companies across all sectors prioritising customer experience to gain a competitive edge. APAC businesses are accelerating their cloud and digital strategies to meet customers’ expectations, driving a movement of greater uptake in digital adoption. I’m humbled to not only be a part of the movement but to also help identify new pockets of growth to drive Genesys’ next chapter of success globally,” said Gwilym Funnell, Head of Strategic Growth, Genesys.

Genesys Executive Vice President for Global Sales and Field operations, ML Maco said, “Customer experience has become a strategic differentiator as companies adopt cloud and digital technologies to meet customers’ evolving expectations, especially post-pandemic. I am confident that with Genesys, they have the platform to transform a customer interaction into an empathetic customer experience. Assaf’s leadership will help APAC businesses realise the value of the vision we call Experience as a Service.”


About Genesys

 Every year, Genesys orchestrates more than 70 billion remarkable customer experiences for organisations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organisations can realise Experience as a ServiceSM, our vision for empathetic customer experiences at scale. With Genesys, organisations have the power to deliver proactive, predictive, and hyper personalised experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com/en-sg

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Media Contacts

Genesys APAC

Manali Pattnaik

Senior Public Relations Manager, APAC


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