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Ebook

Five steps to get started with journey orchestration

Advance from traditional personalisation to journey orchestration

Personalisation is a top priority for customer experience (CX) leaders. Every organisation has technology and internal roles dedicated to getting it right.

But when each team has its own systems and sets of personalisation logic, you have a complex — and conflicting — web of rules and workflows. And that creates disconnected and frustrating customer experiences.

You need to know what customers do across channels and what goals they want to accomplish. Journey orchestration lets you show customers you know them and deserve their loyalty.

Download the ebook to discover how to use journey orchestration to personalise experiences for each individual customer — at the exact moment it matters.

In this ebook you'll learn:

  • What journey orchestration is
  • How it differs from other approaches
  • A five-step approach to get started