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Raja Lakshmipathy is the Managing Director for Genesys India and SAARC countries and is responsible for driving the architecture and sales strategy for Genesys comprehensive portfolio of digital customer experience solutions. A seasoned professional with over 27 years of experience in the collaboration and customer experience industry, Raja has held leadership roles with some of the pioneers in the unified communication and collaboration technologies. He has varied experience in sales, business development and product specialist functions. Raja works with a lot of customers to help them create a personalized and empathetic experiences for their employees and end clients. Partnering with the customers, understanding their needs better and proposing a business solution rather than a technical solution, has been his key success mantra all these years. His organisational traits include driving deeper customer engagements, creating innovative go-to-market models at scale through strong partner ecosystem. He holds a Bachelor’s degree in Electrical and Electronics Engineering and a post-graduate diploma in Management. In his free time, he likes to explore places and local cuisines. He also works with a few NGOs and runs a trust that supports the education of needy children.