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Ian Felder, Product Marketing Director at Genesys, has deep knowledge and experience working in customer experience, specifically around customer journeys. In addition to leading the go-to-market efforts for the Genesys journey management solution, he’s responsible for positioning, messaging, competitive intelligence and sales enablement. Ian has over 20 years of marketing experience — ranging from roles in the music industry to SaaS startups.
Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
