Drive Marketing and CX Convergence with Modern Technology: A focus on the Retail and eCommerce industry
The retail and eCommerce industry are focusing on understanding the shopper’s journey and path to purchase to deliver a seamless customer experience across all channels and touchpoints. Those who succeed in this space, not only achieve business goals and success, but are considered leaders in the field.
This study* highlights the importance of customer experience transformation in the retail industry, in order to retain and gain market share across all touchpoints.
Read this study to further understand:
Aligning brand with customer experience
Challenges of today’s industry and how to overcome them
Making customer centric technology sourcing decisions
*Drive Marketing And CX Convergence With Modern Technology: A Focus On The Retail Industry, a July 2018 commissioned Thought Leadership Spotlight conducted by Forrester Consulting on behalf of Genesys