PAC Analyst - Digital Sovereignty Report | Genesys | AWS

Personalisation Meets Sovereignty: Innovating Responsibly in a Risk-Averse Era

Aligning data ethics, compliance, and customer-centric innovation for Europe’s digital future

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Europe is entering a new phase where trust, sovereignty, and innovation must advance together. This report from PAC Analyst — sponsored by Genesys and AWS — reveals how organisations are reshaping their customer experiences through compliant, secure, and intelligent technologies without slowing down transformation.

From sovereign cloud strategies to agentic AI and ethical personalisation, the study highlights the capabilities leaders need to stay resilient in a risk-averse era.

The new era of digital sovereignty

Why sovereignty has become a board-level priority across Europe—and how organisations can retain full control over data, infrastructure, and AI systems while still innovating at speed.

Download the report to understand the trends, challenges, and opportunities that will define Europe’s digital future—and how your organisation can move forward with confidence.

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Download the full PAC Report to:

Gain practical guidance on Sovereignty
Benchmark your organisation against industry peers
Uncover how to build customer experiences that are personalised, compliant, ethical, and sovereign by design.