Natural language processing (NLP)

Natural language processing (NLP) is a branch of Artificial intelligence (AI) that enables machines to understand, interpret and generate human language. It powers applications like Chatbot, Voicebot, Sentiment analysis and Speech recognition by converting text or speech into structured data.

In Customer service, NLP allows systems to detect intent, extract meaning and respond in natural, conversational ways. NLP continues to evolve through Machine learning, making interactions with AI more human-like, efficient and contextually relevant.

 

“Conversational AI, powered by Machine learning and Natural language processing, allows businesses to scale their customer support and provide highly personalised engagements.”


Arpita Maity‑Peschard, Product Marketing Director, Genesys

 

Natural language processing in enterprise businesses

Natural language processing (NLP) is a branch of Artificial intelligence (AI) that enables computers to understand, interpret and respond to human language, both spoken and written. It allows machines to process everyday language in a way that feels natural, making it easier for people to interact with technology.

In enterprise businesses, NLP powers tools like Chatbot, voice assistants, Virtual agent and Sentiment analysis engines. For example, in a Contact centre, NLP can understand a customer’s question, match it to a knowledge base and provide a fast, accurate answer without needing a human Agent. It can also detect tone, intent and emotion to help personalise the response or flag urgent issues.

Natural language processing makes it possible to automate conversations, analyse customer feedback at scale and extract insights from large volumes of text, such as emails, chats or call transcripts. This helps businesses improve service quality, streamline operations and make more informed decisions.

By turning human language into structured data, NLP bridges the gap between people and machines — making AI more accessible, useful and impactful across the enterprise.