Genesys Unveils Industry’s First Agentic Virtual Agent Powered by LAMs for Enterprise CX

New Genesys Cloud Agentic Virtual Agent responsibly advances AI from conversation to autonomous action, enabling outcome-driven operations and elevating customer experiences at scale

Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced the industry’s first agentic virtual agent built with large action models (LAMs) for enterprise CX, enabling autonomous, end-to-end resolution of customer requests. The new Genesys Cloud™ Agentic Virtual Agent understands customer goals, determines the next steps and executes complex actions across front and back-office systems and teams. The launch marks a shift from reactive self-service to autonomous, outcome-driven customer engagement that reduces effort, improves operational efficiency and scales reliably across the enterprise.

Today, ambitions for bot-driven self-service are high, but confidence is still low. According to a Gartner^® report, “The average self-service success rate is just 22%. Forty-six per cent of leaders surveyed indicated that increasing self-service success is a Top 3 priority for them in 2026.” ^[i]

The challenge is that most automation isn’t built for the way people want to interact or how companies manage work. Many organisations have adopted virtual agents built on large language models (LLMs) because they significantly improve conversational quality. However, LLM-based virtual agents weren’t designed to execute multistep workflows that span systems or handle changing customer needs, leading to inconsistent outputs or breakdowns as complexity increases.

Genesys Cloud Agentic Virtual Agent closes this gap by pairing LAMs with enterprise-grade orchestration and governance to enable safe, autonomous resolution at scale. Several leading organisations, including M&T Bank, Banco Pichincha, a global Fortune 500 healthcare company and a Fortune 50 North American retailer, are already exploring the new capability to advance automation and improve how customer requests are resolved across their operations.

Serving as the central orchestration layer for autonomous customer work, these smarter virtual agents can progress workflows across CRM, billing, service operations and other enterprise systems while adapting as conditions change. Embedded guardrails, unified data and transparent decision paths help ensure every action remains explainable, policy-aligned and predictable.

These capabilities are strengthened through the recent partnership between Genesys and Scaled Cognition. The Genesys Cloud platform now uses the Scaled Cognition APT-1 LAM, purpose-built for deterministic, action-grounded execution. This enables autonomous AI that can responsibly act across enterprise operations, allowing businesses to carry requests through to resolution, reduce hallucinations and restore confidence in self-service.

Customers will no longer have to navigate rigid menus or restart their requests as issues grow more complex. The interaction will shift from “finding the right answer” to “getting the job done.” The Genesys Cloud LAM-powered virtual agent understands customer context and intent to safely drive real outcomes in a single, seamless interaction to reduce dead ends, repeated explanations and unnecessary handoffs.

“Autonomy in customer experience only works when it’s built on trust, transparency and control,” said Olivier Jouve, chief product officer at Genesys. “With our LAM-powered Agentic Virtual Agent, we’re enabling AI to reason, plan and safely take action across systems. This gives organisations a responsible way to move beyond conversations and deliver consistent outcomes customers can rely on.”

Genesys Cloud Agentic Virtual Agent extends the platform’s governance-first approach with action-level explainability, auditability and continuous learning. Through Genesys Cloud™ AI Studio, organisations can design, configure and govern Agentic Virtual Agents by defining guardrails, permissions and behaviours aligned to their policies and requirements. This provides explainability into how decisions are made and executed, while the system improves accuracy, containment and orchestration, enabling enterprises to scale autonomous engagement without sacrificing oversight or compliance.

Genesys plans to expand Genesys Cloud Agentic Virtual Agent through native support for open standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), enabling secure collaboration with other AI agents and enterprise systems. This will allow organisations to orchestrate multistep, cross-system customer outcomes, maintaining shared context across interactions while applying centralised governance, policy enforcement and control.

Commenting on the news:

• “As enterprises push self-service further, the limits of scripted, turn-based interactions that can only support information exchange are becoming more apparent,” said Hayley Sutherland, research manager, conversational AI at IDC. “Resolving complex customer requests requires AI that can plan and execute multistep actions across systems, while remaining predictable and auditable. The focus of Genesys on combining autonomous execution with experience orchestration and governance reflects the direction the market needs to move to make self-service both more effective and trustworthy.”
• “At DNB, delivering seamless, trustworthy customer experiences at scale is a strategic priority,” said Trond Prestø, head of customer care at DNB. “We see agentic AI as an important next step in self-service by allowing us to resolve customer needs at scale. The way Genesys Cloud approaches autonomous virtual agents, with built-in controls and governance, aligns with how we think about responsibly modernising services while improving efficiency and consistency.”
• “In the enterprise, 80% accurate is 100% useless for automation,” said Dan Roth, co-founder and CEO of Scaled Cognition. “LLMs are mainly designed to generate text, not execute tasks—and in the real world, that gap leads to hallucinations and policy drift. The foundation of trustworthy automation is super-reliability, not super-intelligence. By combining our Large Action Models with the governance of Genesys Cloud, we will deliver a more reliable AI stack for enterprises around the world.”

Genesys Cloud Agentic Virtual Agent, powered by large action models, is expected to be generally available globally in the first quarter of the company’s fiscal year 2027 (1 February, 2026–30 April, 2026).

[i] Gartner, “2026 Strategic Roadmap for Self-Service”, John Quaglietta, Jennifer MacIntosh, 5 November 2025. GARTNER is a trademark of Gartner, Inc. and its affiliates.

Forward-Looking Statements
Statements in this press release that are not historical or current facts are forward-looking statements that involve risks and uncertainties. Unless required by law, Genesys undertakes no obligation to update or revise any forward-looking statements to reflect circumstances or events after the date of this press release.

About Genesys
Genesys^® empowers more than 8,000 organisations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organisations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit  www.genesys.com/en-sg.

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