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Senior Product Manager for Genesys Predictive Engagement. Based in Ireland Aoife worked in digital marketing agencies across a range of verticals in B2C, B2B, G2C and G2B channels for 7 years and held a Digital Channel Manager position for one of Ireland’s largest insurance companies for 3 years. She also utilises her professional experience as a part time digital marketing lecturer and industry advisor for the past 8 years in Irish university NUI Galway.