Practical AI Webinar Series

Putting AI to Work: Driving Efficiency, Trust, and Personalised Experience

A three-part webinar series exploring how organisations can move from AI ambition to real-world impact — from improving day-to-day operations to scaling with confidence and delivering more meaningful customer experiences.

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AI That Delivers: From Efficiency to Experience

AI is no longer a future concept. It’s already reshaping how organisations operate, support employees, and engage customers.

But turning potential into measurable impact requires more than isolated use cases. It takes a clear path from practical application, to organisational readiness, to delivering real outcomes at scale.

This three-part webinar series is designed to guide you through that journey.

Across June, July, and September, we’ll explore how to:

Apply AI in practical ways to improve efficiency and service delivery
Build the right foundations to scale AI with trust and confidence
Use AI to create more personalised, effective customer experiences

Each session stands on its own, but together they form a connected view of how to successfully embed AI across your organisation.

Register now!

9 July 11am BST/12pmCET

Preparing Your Organisation for AI: How to Scale Innovation with Trust

Getting value from AI takes more than deploying new technology. It requires the right balance of innovation, governance, and organisational readiness.

In this session, we’ll look at how businesses are building trust in AI while creating the foundations needed to scale, from data and compliance to change management and adoption. Attendees will come away with practical guidance on how to move forward with confidence while avoiding common barriers to success.

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Key takeaways:

What it takes to scale AI across the business, from data and governance to cross-functional alignment
How to build trust in AI across IT, CX, and the wider organisation while enabling innovation
How to overcome common barriers to adoption, including change management, risk, and internal silos

10 September 11am BST/12pmCET

How to Deliver More Personalised Customer Journeys with AI

Organisations are under growing pressure to create experiences that feel more connected, relevant, and responsive.

This webinar will explore how AI and automation can help make customer journeys more personalised and effective, while also improving efficiency behind the scenes. We’ll focus on practical steps organisations can take, common challenges to avoid, and how leading businesses are turning customer insight into more meaningful engagement and stronger commercial results.

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Key takeaways:

How to connect data, AI, and orchestration to deliver more personalised and consistent customer experiences
Why understanding end-to-end journeys is critical to improving both CX outcomes and operational efficiency
How leading organisations turn insight into measurable impact, including retention, satisfaction, and revenue

How to Use AI to Improve Employee Efficiency and Service Delivery

AI is no longer just a future ambition. It is already helping organisations reduce manual effort, support teams more effectively, and improve service delivery at scale. This webinar will explore practical ways businesses are applying AI to streamline operations, enhance employee experiences, and create stronger outcomes for customers.

Featuring John Connors from leading telecommunications provider Eir, this session brings real-world perspective to the discussion, sharing how organisations are using AI to drive operational efficiency, support employees more effectively, and improve service delivery in practice.

Watch on-demand

Key takeaways:

Where AI is delivering immediate operational value across teams, from IT workflows to frontline service
How to identify high-impact use cases that improve both employee productivity and customer outcomes
How to balance quick wins with a scalable approach that supports longer-term AI and CX strategy

Meet the speakers

Paul Turner

Sr. Global WEM Business Specialist, Genesys

John Connors

Director of Business Transformation, Eir

Valentina Postelnicu

VP, CX Advisory Services, Genesys

Thomas Wind

Senior Principal CX Advisory Consultant, Genesys

Tarek Elachkar

Lead Solution Architects, Genesys